What initially drove you to start TAZ?
Guy Driver - I started TAZ with a passion, i have been in retail all my working life and have a passion to make things happen. I started TAZ because i wanted to have a retail store that offered the widest range of Apple iPhone Accessories and where people could touch feel and see the product. I also saw the potential that the cellphone repair market was providing due to the vast increase of smart phone usage and the cost to replace the devices.
What do you attribute your success too?
Guy Driver - Simply one fact, Service, yes i know everyone says they have the best customer service. I say one thing and that's that we take every transaction to heart. It really stresses me out if we are having a problem with any device we are repairing because i take it so personally. For me, when you choose TAZ you did so because you felt comfortable and confident and that's why i will do everything humanely possible to give you the best service possible. My desire is to satisfy every customer that walks through our doors to do business with us. Sometimes that's difficult because electronics are not something you can always control.
How come you have not opened up more stores like your competitors??
Guy Driver - Well that's a great question. I feel that until i can open up a second or third store, i need to have all my ducks in a row and must have the ability to give the same quality service at each location. I think its imperative to be well prepared and insure that everything is done right. Opening store after store is easy. The difficult part is to do it right. All i can say is that i will be opening more stores and that i have big plans for the future of TAZ. I see my competitors opening up stores all the time around me, but i know where i am going and what i am planning, so it does not bother me.
Does the competition effect you?
Guy Driver - Competition is always good, i see a lot of great things my competition do and sometimes i am very impressed by there tactics. Competition is healthy and i can only learn from them. I only consider three companies here in Tampa as competitors. The rest are just getting by. As long as the competition is professional and ethical and keeps the standard, then i am all about good competition.
What is your next move?
Guy Driver - Well we do have a rather cool innovative plan that i hopefully will be getting off the ground within the next month. I hope that this will change the game a little and a new way we do business. So until then I'm all mum the word!
You repair all makes and models of Cell Phones, is it not better to specialize?
Guy Driver - Well we do, we specialize in repairing all Apple iPhone, iPad's, iPod's and Apple Mac'. That is what we are specialists in, but we have competent techs that can fix everything and for that reason we can do all makes and models of cell phones. Not everyone can do that, that's why they don't and we do. I am very hesitant to just do repairs on anything. So if we say we can repair it, then we will.
